There are currently 4.6 million Internet users in South Africa; this represents 91% growth since 2000. (Internet World Stats, March 2009).
I got so excited when I read this as it means that people are overcoming their fear of computers and are getting with the program. Thinking back, it took me ages to put my paranoia aside and start making use of internet banking! Although there will always be a place for print media, the online world are convenient and have so much to offer. This also means that online advertising will have greater impact. This is what I call a win-win.